360 Ad Campaign
First Generation Students are often reluctant to ask for help based on their background and the resources they had in high school. By promoting their visibility on campus and encouraging them to be proud of their stories they can build a community of support within the student population. Using handwritten typography gives each student their own voice. It is a testament of the effort they must put in their studies, grueling, and often imperfect.
Role: Photography, hand-done type, concept, and art direction.
Takeaways: 30% of students identify as first-gen at Kutztown University of Pennsylvania. This campaign would help amplify their voices and efforts along their college careers in order to help unite the community and provide resources they need to be the most successful version of themselves.
First Poster Design for First Gen
Second Poster Design for First Gen
Third Poster Design for First Gen
First Gen Video Reel
Snapchat Filters for First Gen. These can be seen on-campus where many prospective students are touring the university.
“Swag Bag” Merch that would be given out to First Gen Freshmen
Honor Stoles to be worn at Graduation
First Set of First Gen Logotypes
Second Set of First Gen Logotypes
First Pass Poster Design
Refined Poster Design