Header image for First Gen Project

First Gen Campaign

360 Ad Campaign

First Generation Students are often reluctant to ask for help based on their background and the resources they had in high school. By promoting their visibility on campus and encouraging them to be proud of their stories they can build a community of support within the student population. Using handwritten typography gives each student their own voice. It is a testament of the effort they must put in their studies, grueling, and often imperfect.

Role: Photography, hand-done type, concept, and art direction.

Takeaways: 30% of students identify as first-gen at Kutztown University of Pennsylvania. This campaign would help amplify their voices and efforts along their college careers in order to help unite the community and provide resources they need to be the most successful version of themselves.

Final Poster Design for Daniela Garcia

First Poster Design for First Gen

Final Poster Design for Jesus Salazar

Second Poster Design for First Gen

Final Poster Design for Dominic Naqual Santiago

Third Poster Design for First Gen


First Gen Video Reel

Snapchat Filters for First Gen

Snapchat Filters for First Gen. These can be seen on-campus where many prospective students are touring the university.

First Gen Vinyl Sticker Mockup

“Swag Bag” Merch that would be given out to First Gen Freshmen

First Grad Honor Stole Mockup

Honor Stoles to be worn at Graduation

Development

First Gen Logotype Sketches

First Set of First Gen Logotypes

First Gen Logotype Sketches

Second Set of First Gen Logotypes

First Gen Logotype Sketches

First Pass Poster Design

First Gen Logotype Sketches

Refined Poster Design

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