Integrated Campaign
Chester Cheetah is launching his music career inspired by his famous Flamin' Hot Cheetos. Much like the creation of the Hot Cheetos, artists can go from rags to riches and become a sensation. To introduce King Chester, a music festival will be held in his honor and for all his Hot Cheetos fans. King Chester is now the only cheetah artist of hip/hop and rap genres.
Role: Conceptual art direction and copy
King Chester's debut album cover
Listen to King Chester's album on SoundCloud
Event to take place in California. These ads would be seen upon landing at LAX.
Snapchat video recording at live event