Header image for Cheetella

Cheetella the #FlaminFestival

Integrated Campaign

Chester Cheetah is launching his music career inspired by his famous Flamin' Hot Cheetos. Much like the creation of the Hot Cheetos, artists can go from rags to riches and become a sensation. To introduce King Chester, a music festival will be held in his honor and for all his Hot Cheetos fans. King Chester is now the only cheetah artist of hip/hop and rap genres.

Role: Conceptual art direction and copy.

Album artwork for King Chester

King Chester's debut album cover

Album available on SoundCloud

Listen to King Chester's album on SoundCloud

Cheetella Ads in airport

Event to take place in California. These ads would be seen upon landing at LAX.


Snapchat video recording at live event

Development

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