IVETTE RAFAEL


Designer for good & activist.
I focus on impact & purpose.



WORK
FUN
ABOUT




EMAIL
LINKEDIN
SPOTIFY
INSTAGRAM



© 2021 Ivette Rafael - Designer for Good Fonts by Brave New Fonts

IVETTE RAFAEL


Designer for good & activist. 
I focus on impact & purpose.




disney music group x indoor recess

A multi-sensory home experience for Disney lovers through music and technology.


integrated pitch campaign
Indoor Recess is a virtual advertising competition for junior creatives to showcase their talents by solving a client ask. Our cohort was asked to build on the success of the Disney Hits brand and increase engagement with the Disney Hits Playlist by pitching an Amazon Skill for Alexa enabled devices based upon the concept of “This Day in Disney Music History”. My team conceptualized an Amazon skill called Enchanted Home: A multi-sensory home experience for Disney lovers through music and technology.

Role: Art director
Team: Co-Art director: Jessica Yoon
Copywriters: Hanan Azom and Mia Kalin
Strategists: Eugenia Brandy & Mike Dutton
Project Manager: Devon Houston
Account Lead: Srigita Saha



GIF of 360 room Facebook ad

Using Facebook’s Instant Experiences, users can engage with a virtual 360 room experience, watching as the Disney magic is brought to their home.




Instagram Posts for DMG

Throughout quarantine, we’ve felt like Rapunzel stuck in her tower, but we can use Disney Hits to make our own adventure at home.



GIF of AR Filter for This Day in Disney Music History
Still of AR Filter


Using AR filters, we used specific dates that correlate to fun facts about the Disney Hits Playlist. The user then would have their face superimposed onto a character singing one of the songs. 




Script for DMG

Commercial script for “A Whole New World.”




Previous Project

victoria

Next Project

coasty



EMAIL
LINKEDIN
SPOTIFY
INSTAGRAM

© 2021 Ivette Rafael - Designer for Good